What’s in a number that some are willing to pay a bomb for it?

What’s in a number that some are willing to pay a bomb for it?

PETALING JAYA: What is it that attracts people to pay through the nose to secure a fancy number for their cars? Malaysians who are obsessed with fancy numbers are normally those from the rich society. They indulge in securing such registration numbers to either satisfy their belief in the significance of such numbers or for social status.